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Every lead gets an owner and a reply. Nothing sits for two days.

Leads arrive from the site, the phone and email, and some of them just sit there. I rebuild the step between your forms and your CRM so each one is checked for duplicates, given an owner with a reason, and chased when nobody answers.

  • From $4,000: 50% now, 50% on handover
  • Review $1,500, credited
  • 2 to 4 weeks
  • Built in your accounts

Sound familiar?

“A lead came in on Friday. Nobody saw it until Tuesday.”

“The same customer is in the CRM four times, with three different owners.”

“We only find out a lead went cold when we read the weekly report.”

“The booking tool says one thing, the CRM says another, so someone keeps a spreadsheet.”

What I build

One inbox for every lead

Web form, email, chat and phone notes land in one list. Each new lead is checked against what’s already there before a record is created.

An owner within a minute, with a reason

Rules you can read pick the owner. The reason is written on the record, so nobody has to ask why a lead went to Marco.

A timer that chases

If nobody replies within the time you set, the lead goes to a second person, then to you. Nothing ages in silence.

An AI step where it helps

The model reads the message, tags what the person wants and how urgent it is, and drafts a first reply. A person sends it.

Prices

Fixed price. Builds are paid 50% at kickoff and 50% on handover. The $1,500 review comes off the build in full. All prices.

Free call

$0

30 minutes, on video

You tell me what keeps breaking. I tell you whether automation is the answer, and what it would cost. If it isn't worth doing, I say so.

Implementation Review

$1,500

Paid at booking, credited in full against a build

90 minutes on your systems, then a written plan within 5 working days: what to build, in what order, and the acceptance test for each piece.

Most chosen

Build: one workflow

$4,000

$2,000 at kickoff, $2,000 on handover

One workflow end to end, for example web leads into your CRM with deduplication, routing and a reply timer.

  • Built in your accounts, 2 to 4 weeks
  • Hours measured before and after
  • 30 days of corrections

Multi-Workflow Program

from $9,000

Two connected workflows. 50% at kickoff, 50% on handover

Intake, CRM clean-up and follow-up built as one system: two connected workflows sharing the same rules.

Care Plan

$1,000 / month

Monthly, cancel before the next month starts

After the handover: a monthly check on live data, one change a month inside the agreed scope, answers within one business day.

How the build runs

The same plan every time, so you know what happens next and what you pay when.

  1. Week 1

    Kickoff and baseline

    90 minutes on your systems. We agree the scope in writing and I invoice the first half. I measure today’s numbers: how long a lead waits, how many duplicates come in.

  2. Week 2

    Built on test data

    You see the first version working on copies of real leads. You tell me what’s wrong while it’s cheap to change.

  3. Week 3

    Live, with alerts

    It switches on for real. Anything that fails goes to a queue and a person gets an alert.

  4. Week 4

    Handover

    Runbook, a short training session and the second invoice. You own the accounts and the configuration.

  5. Day 30

    Second measurement

    I measure the same numbers again and fix anything inside the scope that broke, at no cost.

Questions

Do I need to replace my CRM?

No. I work with HubSpot, Pipedrive, Salesforce, Zoho, or even a well-kept Google Sheet. The rules change with the API, not with the logo.

We already have thousands of duplicates. Can you clean them?

Yes, but first I stop new ones coming in. Then the clean-up runs in batches, starting with records tied to open deals. Anything ambiguous goes to a person instead of being auto-merged.

Can I do it myself?

If someone on your team builds automations, the CRM Automation Repair Kit ($119) is the same method as a workbook. If you get stuck, the review picks up from there.

What does it cost to run afterwards?

Your existing tool subscriptions, plus model usage if the workflow has an AI step. I estimate that in writing before we start.

Tell me what keeps breaking

Thirty minutes, free. You leave knowing whether it’s worth building.